Online Banner Advertising Campaigns

Online Banner Advertising is still one of the web’s most effective forms of impression-based advertising.  If it weren’t, you wouldn’t see banners hanging from the boards at hockey games or flashing graphic ads on the sides of CNN.com.  

Internet Banner Advertising is a form of advertising that exposes your banner graphic in a prominent location on relevant websites. Banners link directly to your Website or to relevant information on your site.  

Online Banner Advertising campaigns however, especially good quality ones, can be tough to start, difficult to find, and even more challenging to maintain and keep track of.  

There are many factors to consider when doing an online banner advertising campaign.  CPM or Cost Per Thousand impressions, CPC or Cost Per Click.  Conversion rates, click through rates, banner design and placement.  As a business owner, banner advertising could turn out to be a nightmare experience if you don’t know what you’re doing.  

Canada’s Web Shop can take online banner campaigns and turn them into profitable ventures for your company.   We use a very comprehensive hands-on process with each and every one of our clients when designing a banner advertising campaign.  

We go through a very thorough needs analysis with you to determine who your demographic and geographic target market is and what your goals are for this campaign.  Then based on your budget and target market, we locate and secure the best websites we can find to place your banner advertising on for maximum traffic and exposure.  From there we track and manage all the statistical and administrative aspects of your campaign then provide you with a comprehensive report detailing your results so you always know what’s working and what’s not.  

Online Banner advertising is also a viable way for your company to earn revenue on your website.  If you have a high-traffic website, why not generate profit from unused space by displaying some of our targeted and contextual banner advertising?  Content you display will complement, not conflict with, your business.   




Inquire about online banner advertising