Some e-store owners seem to miss the point when we talk about the impotance of graphic design aesthetics for their e-commerce website. Lets face it some e-stores look bad and make visitors not feel comfortable buying and some e-stores look graphicaly pleasing to the eye and make you want to stay and check out the e-store.
Using an analogy, think of this in the traditional retail store, some retail stores you walk into are very clean, all products are displayed nicely throughout the store, the style of the store is appealing to your eye, these are the stores you feel like buying from. Then there is the store that is not too clean, looks outdated, products are poorly organized, these are the stores that you generally take one look and turn around and walk out.
