A secure e-commerce store can only really be secure if transactions occur over a secure connection, such as SSL (HTTPS). Since SSL Security Certificates can be quite costly to purchase and time consuming to setup, sometimes it makes sense to “share” them across multiple solutions. But there’s a problem there: an SSL Cert will only work at the domain for which it was registered. So how do you get around that little issue if you still want to have a fully SEO friendly website, with it’s own unique domain name, where visitors can read your content, add products to their carts, post comments, but also perform secure actions like making purchases, saving personal data, ect.?
Apparently Gloss is dead. Texture is here to rip up the corners, splash paint around, burn and char everything above the fold, and get iStocked up. 
