A lot of clients ask me for advice about domains.  What domain should I get if I am a Canadian company?  Should I get the .com or the .ca.  I always respond with the same message, domain names are similar to buying real estate on the Internet.  They are very cheap often under $25 per year.  You would be crazy not to register your companies domain in as many extensions as possible especially the .com and .ca and .net extension.  Recently I came across a potential client that was victim of this issue.  I did a search on the company and found their site,  what I thought was their site,  turned out it was the competition.  The competitors website was www.independentjewellers.net.  I looked at the website and was surprised that the website did not look polished and professional.  Turns out their website was not the #1 position in Google for the search term “independent jewellers” it was the third position and the address was www.independentjewellers.com.  Read more...

In the online world a common conversion is when a visitor fills out your “Request for Information” form.  Once filled out this information is forwarded to certain email addresses within a company or to a central sales email address.   The one thing that drives me crazy is when companies don’t return these requests within a timely manner.  I recently visited an company’s website that distributes marketing information strictly for online marketing companies like ours.  You would think a company like this one would get back to you in a timely manner.  They got back to me 1.5 days later.  Those that think that is acceptable for a large organization, do you think its acceptable to return a phone call in 1.5 days?  If so you have been working in a large organization for too long.  Here’s a tip, want to impress your prospects with your service, answer your RFIs in 5 minutes.  Your prospects will be shocked and impressed at the same time and you will start off your relationship on a great note rather than a off tune note.  Try it, we do this all the time in our sales department and we land more business because of it.