I was watching my colleague yesterday navigate a payment page. There was a slight pause while gazing on the page seemingly looking for the “continue to payment” button.
According to Jakob Nielsen, your visitors eye’s reading pattern resembles an “F” and the eyes move at fast speeds.
Let’s take a look at that payment screen we’re talking above below.
How can this page be improved? I’ve made a mockup on how it could be quickly improved below.
Better? Now, with this one, you won’t miss that “Continue” button anymore.
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