This sounds like an easy question but its amazing how many websites miss the mark on organizing their site map.  First lets define a site map.  Our definition of a site map is simply the main sections of your website and what sub-pages will go underneath each of these sections.  The first item you have to cover is thinking from a visitor point of view what are they going to be interested in first.  Are they going to be interested in company information first, likely not.  The most likely question they will have is am I on the right website to help me with what I am looking for.   For this reason I like to have a “What we do” section as the first section on your site map.  I also like to have this information prominent on your home page to ensure they will not miss it.  The most frustrating experience I have is when I am on a site for 5 minutes and I cannot figure out what this company does.  That is when you know a company has not organized their site map and home page properly.  So after a “What we do” section and ideally a page underneath describing how you are different in what you do, I suggest you get into your products or services.  If you grabbed their attention with “What we do” then the natural progression is to dig deeper and see what products or services you use to satisfy customers.   Read more...