We’ve written about how smart online companies use smart domain names a few weeks back and we’d like to give you another tip. Redirect your misspelled domain names to your main website. Why? Because it make sense and having it offline doesn’t help users.

Take this for example. Type http://www.futurshop.ca (without the ‘e’ on the word future) on your browser and you should see that the link is broken. For some users they would think, “What? Futureshop is down?” and some would simply close the browser and go away. End point, lost potential customer.

Would it have been great if it forwarded to http://www.futureshop.ca without the user knowing it? Like how http://www.amazn.com does it.

Best Buy owns the domain name for futurshop.ca. Future Shop was purchased for C$480 million by Best Buy on November 4, 2001 (Wikipedia).

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This entry was posted by AJ Batac on Thursday, August 20th, 2009 at 10:58 am and is filed under Tools, Tips and Tricks, Web Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.