It amazes me how some companies profess to be experts in online marketing yet you check the organic or pay per click results and they are nowhere to be found. If a company is good at SEO then the first thing they will do is ensure their position in the search engine is in at least the top 5 for the desired search result. For instance in our city (Winnipeg) one of the key phrases that a lot of our web design clients search for is “Winnipeg Web Design”. So the first thing we did was work on organic ethical Search Engine Optimization to get the number one position for this term. Also we worked on our pay per click campaign quality score and acheived the top position on the pay per click advertisements.
If you are considering a company to work with for SEO or Pay per click ensure they are walking the talk as a large number of suppliers claim to be experts but do not demonstrate their expertise on their own company – which is a flag in my opinion.
Once again, thanks for listening
