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[Light Post Friday] Dane Cook’s Local Ads on NBA Live

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You might know this already, but it’s the first time for me to see a local ad being posted on an NBA Live PlayStation game. Here are some screencaps I took for Dane Cook’s show at MTS Centre, Winnipeg.

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Great use of geotargeting. What’s your online marketing strategy?

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This entry was posted by AJ Batac on Friday, October 16th, 2009 at 4:20 pm and is filed under Online Marketing, Tools, Tips and Tricks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “[Light Post Friday] Dane Cook’s Local Ads on NBA Live”

  1. TadNo Gravatar says:
    October 16, 2009 at 7:58 pm

    Whoa – they sell geotargeted ads in Playstation games now? I had no idea! That’s awesome? Where does the PS get its geo data from?

    Reply
  2. AJ BatacNo Gravatar says:
    October 19, 2009 at 9:46 am

    PS must have a geo information database based on the IP address of the person logged in the PSN.

    Reply

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