Archive for November 2009

New Google Feature – Skip Intro

Friday, November 27th, 2009
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Happy Black Friday!

This morning, I found something in the Google results pages that I’d never seen before. It’s a “Skip Intro” option.

Google's "Skip Intro" Feature

This is great news if you’re like 99% of web searchers out there who can’t be bothered to sit through a flash movie before getting to a site. Now, you can bypass the intro movie/song and go straight to the information.

It looks like Googlebot is looking for a link with the anchor text being something like “Skip Intro” and feeding that into the results.

Ways To Get Value From Conferences

Thursday, November 26th, 2009
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John and I recently attended WebmasterWorld’s PubCon conference in Las Vegas, where I was also a speaker.

Conferences are often expensive – not only does it cost money to travel to the conference (hotel, flights, meals, conference registration, etc.) but there’s the even bigger cost of being out of the office. In a case like PubCon, a four-day conference with seven days of networking events, it’s very easy to let a week slip by without getting a lot of work done.

With this in mind, it’s important find ways to gain value, making up for the expenses and lost time of attending the conference.

Experience the newly redesigned Google home with the always-visible sidebar

Wednesday, November 25th, 2009
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Just enter the below script onto your browser’s address bar and hit ENTER:

javascript:void(document.cookie=”PREF=ID=20b6e4c2f44943bb:U=4bf292d46faad806:TM=1249677602:LM=1257919388:S=odm0Ys-53ZueXfZG;path=/; domain=.google.com”);

Restart your browser and go to Google.com, you should see the newly redesigned Google.com (I tried this on both Firefox 3.5.5 and Google Chrome 3.0.195.33)

google

google2

It looks awesomely clean and I love it.

Sometimes Pay per click makes more sense than SEO

Monday, November 23rd, 2009
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A lot of companies that specialize in Search Engine Optimization (SEO) do not promote pay per click (PPC) advertising and vice versa.  To me it comes down to the fit of the tactic.  As a full service online marketing company we offer both tactics.  We look at each clients situation and analyze what is the most cost effective tactic for them and what will increase the most leads within their time frame.  I met with a client recently and he had his website developed by an internal employee and the site did not look too bad (graphic design was dated a little), his message was fairly good, needed some work on conversion points but all in all it was effective for him to drive leads once he got visitors to his site.  He originally asked about SEO and we took a look at the coding of his site and found out it was a nightmare, I explained to him that it was a lot like an old house that was not built very well had a whole new front put on the house and a new paint job.  So the house looked good from the front but soon as you were in the foundation etc was not good.  Our recommendation for him if he wanted to do SEO was to let us rebuild his website and then start the SEO process.

YouTube rolling out HD videos in 1080p full resolution

Wednesday, November 18th, 2009
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YouTube  announced the 1080p player last week  and said it would roll out support for watching 1080p HD videos in full resolution soon. Today, I’ve found and watched my first 1080p YouTube video and it’s totally amazing!

yt1080p

Some of them can only be accessed by adding (appending) &fmt=37 at the end of the URL like this one below:
http://www.youtube.com/watch?v=PuWdWZ9zCU4
&fmt=37

That’s cool huh?

John and Lyndsay on CJOB Tonight to Chat SEO

Tuesday, November 17th, 2009
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Tonight John and I will be visiting the CJOB radio station in Winnipeg to have a chat about online marketing and search engine optimization.

Listen live at www.cjob.com at 8:30 Central Standard Time. We’ll also post the clip as soon as (and if!) we’re able.

I Have 10 Google Wave Invites. Want one?

Tuesday, November 17th, 2009
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google-wave-logo

I have 10 Google Wave invites to give out. If you want an invite, leave a comment below and express why you need it.

First-come, first-served.

My Screen is Wider Than Your Website

Monday, November 16th, 2009
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The last three computer screens I’ve purchased are 1920 pixels across, the new 27” iMac is 2560 across. Designers often hear “make the design fit the screen”. This is not a reasonable request and it’s made without understanding the variability and indeed the nature of screen resolutions.

But what about making your design 100% of the browser width? This is no problem technically; just let the design expand horizontally as far as it will go and make sure the content still works at low resolutions. But we almost never see it in modern web design.

Yellow pages and white pages books – good door stops?

Saturday, November 14th, 2009
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It amazes me how all things evolve.  It used to be if you wanted to target locally you had to be in the yellow pages.  The yellow pages book was where everyone looked.  Similarly if you had to look up someone’s home phone number you looked in the White pages book.  Well I am not sure about you but I have not seen either of these books for a while.  I think they may be downstairs with a little dust and holding my office door open.  The reality is if you want to look for information on a local company, you are likely going to search on Google long before you bring out the yellow book.  Similarly, the white pages are at your finger tips online as well, much easier than pulling out the white book.

Combining CSS or JavaScript Files on the Fly with PHP

Thursday, November 12th, 2009
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In pursuit of creating excellent performing web pages, and inspired by YUI’s combo system, I decided to see what would be required to combine CSS or JavaScript files with PHP. My goal in doing so is to reduce the number of HTTP requests to our servers which should result in a speed up in page load times and a decrease in the load on our servers.

With performance in mind I set the following criteria for my solution:

  • It should cache combined files to increase performance.
  • When a CSS or JavaScript file is modified the cache should be expired.