A lot of companies that specialize in Search Engine Optimization (SEO) do not promote pay per click (PPC) advertising and vice versa. To me it comes down to the fit of the tactic. As a full service online marketing company we offer both tactics. We look at each clients situation and analyze what is the most cost effective tactic for them and what will increase the most leads within their time frame. I met with a client recently and he had his website developed by an internal employee and the site did not look too bad (graphic design was dated a little), his message was fairly good, needed some work on conversion points but all in all it was effective for him to drive leads once he got visitors to his site. He originally asked about SEO and we took a look at the coding of his site and found out it was a nightmare, I explained to him that it was a lot like an old house that was not built very well had a whole new front put on the house and a new paint job. So the house looked good from the front but soon as you were in the foundation etc was not good. Our recommendation for him if he wanted to do SEO was to let us rebuild his website and then start the SEO process.
Then we discussed PPC and we decided that PPC was worth testing for a few months because it was quick, he was not targeting popular key phrases so it was fairly easy to get a good ad spot on the Google page and the clicks were fairly cost effective and we would not have to re-build his site. So for him right now PPC makes more sense, long term I would like to see him letting us revamp his site and do some SEO work for him along with PPC, as to me if you have both strategies going at once and there are 10 results on a Google search and your site has 2 of them at the top of the page you have a good chance of getting a visit.
Once again thanks for listening!
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