It surprises me when I see email addresses that are not domain specific. Personally it makes your business look like you are working in the dinosaur age (exaggeration obviously, no email addresses back then but if there were, those smart dinosaurs would have figured it out faster than some companies). Example of non-domain specific email addresses: john@gmail.com, john@mts.net etc. Domain specific email addresses are extremely easy to setup. Most Internet Service providers (ISPs) offer a certain number of free domain specific email addresses with standard business Internet access. In our province MTS and Shaw are examples of ISPs that offer 10 free domain specific email addresses. Another option is to setup domain specific email with Google email. You can setup up to 50 free domain specific email addresses with Google.
So if your company is still in the dark ages with your email, think of it as good branding. If I get an email from john@gmail.com I have no idea who you work for or what you do. Whereas if your email address is john@thewebshop.ca I can easily find out who you work for and what you do by going to your domain address. Getting your brand out into your target market takes some time but smart branders take advantage of every drop of branding power possible.
