Archive for January 2010

Social Stealth – Cancer Awareness

Friday, January 8th, 2010
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Yesterday as I was perusing Facebook, I noticed people (mostly female) were posting a colour as their status. I wasn’t sure what this was about, so I asked on Twitter.

Apparently, a meme started somewhere online encouraging women to update their Facebook statuses with the colour of the bra they are currently wearing.  The point? Cancer awareness.

What’s most interesting is that no one knows for sure where on the web this originated from. But someone started it and it spread like wildfire.

And that’s why you can never under estimate the power of social media.

Treat your suppliers like your customers

Monday, January 4th, 2010
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Everyone knows how powerful word of mouth advertising is right?  I don’t understand how some companies treat their potential suppliers unlike they treat their customers.  Do they not realize that we are potential customers and not only potential suppliers.  Every time I deal with a potential supplier I do everything in my power to respond to them, be polite and I respect their efforts and their company.  The reason I do this is I find it very disrespectful when potential clients do this to me.  It seems silly as it takes a second to reply to an email and let me know that you have chosen another supplier.  Recently I have been trying to follow up with a prominent client in the city.  With no word back, I have a negative feeling about this company and do not feel positive about their brand and I am likely not to refer them to others.