Not everyone does online marketing? That’s not what I’ve been taught in marketing class, and communications class and every other business class that has groomed me for the world ahead. Students take today’s techniques for granted because we’re taught them in university like they’re common practices in every business. Imagine our surprise when we learn businesses must adapt to new techniques and may not have them incorporated into their strategies by the time our marketing professor plans them in a lecture.
It’s exciting to be part of the changing advertising and marketing world but I struggle to find that balance between what I’ve been taught as a marketing student, and what I’m now learning as a marketing professional. Should I stand on top of a building and scream at the top of my lungs that nobody reads the newspaper? Should I carry the 8 lbs of yellow pages with me for a day to point out that it’s an absurdity to think that information could possibly be gathered more quickly using anything other than my cell phone?
No I will respect the advertising world that was here before me, and do my part to usher in the new ways I have been taught and that I have seen be effective in today’s world. I just have to wonder when the next university student is to come along and tell me my education is dead the day I stop learning.
