I had an interesting local search weekend. I am always interested to see who is optimized for local search as I feel that companies in Canada are not as optimized as well as they should be. So I was out on Saturday looking for a certain DVD and I dropped into Rogers to see if I could find it. While in there I thought I would see how a large player like Rogers performs for local search. I did a local search on Google Maps on my Blackberry (that has a GPS) for “DVDs” and to my surprise Rogers did not ever come up. Surprised that such a large player would not be optimized for local search. So I thought I would test another large retailer, I live by an Indigo (Chapters) Bookseller retail store. So right outside their doors I searched for “Books” to my surprise they did not even come up in the results. Then I went by Golf Town and searched for “Golf” and they did not even come up. Interesting.
