I find it easy to be confident in the products and services I offer in the online marketing industry. A big reason for this confidence is the measuring tools that online resources provide to show consumers what their advertising dollars are accomplishing, or their return on investment.
Advertising mediums like print, T.V and radio have never, and will never be able to support their product offering like online marketing can. I’m sure a radio station can tell you how many people listen to their broadcasts, but can they tell you how many people were listening to your commercial? Can a T.V station tell what aspects of your commercial caught people’s eye? Print advertising can’t even tell you how many of your advertising dollars get thrown directly in the garbage before anyone ever has a chance to read them.
It’s comforting to me that I can tell our customers exactly what they’re paying for, and ensure them that they are getting a positive return on their investment. Also, advertising strategies that used to be guess and check can now be adjusted if not succeeding. I’m going to let other marketing mediums focus-group all the information they want, I’ll rely on hard numbers.
Great post, Kevin.