Archive for May 2010

Wow the online consumer has come along way

Tuesday, May 4th, 2010
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I remember 10 years ago when we were talking about ecommerce with our customers, we would say its perfect for smaller items like books and CDs.  We would joke its not like anyone is going to buy a car online, but less expensive items yes.  Fast forward to  2010 and I am eating those words.  I just bought a car online from New Jersey (we live in Winnipeg Manitoba).  My wife had been looking for a particular model, color and I was looking for a particular price.  I said if you  can find one in this dollar range then I will look at it.  Sure enough we kept an eye on all the vehicles on trader.com and the exact model, color and price was located at a dealer ship in New Jersey.