When we first started our company tweet strategy I was asking myself what am I going to tweet about. Our strategy called for 1 tweet minimum per business day. However as I started our strategy it became easier and easier to find the 140 characters of content I needed. The first tactic I use a lot is tweeting what I read, most of us read a lot on our industry and their is natural knowledge that is tweet able. When I read a statistic, an announcement or something that I think may be interesting to the people who follow our twitter account I am quick to tweet. Including a short URL to allow ease to read the full article is effective. In addition I tweet about our company news – new hires, new clients etc.
As for how to tweet, I use Tweetdeck I find it is very easy to tweet to my personal and business twitter account, to our CWS Facebook page and to my LinkIn page. It makes it easy to follow my twitter accounts I want to follow, my Facebook and LinkIn accounts and get notified when I receive a direct tweet. Tweetdeck also allows me to be alerted when someone tweets using my company name or certain phrases that I am interested in.
Tweetdeck works for me, being successful with a twitter strategy is all about the content to tweet and building the time into your daily schedule to ensure your Twitter account remains as active as your strategy calls for.
