I was talking to a company this week that specializes in putting together one year marketing strategy action plans for customers.  We were talking about going to visit him in Regina Saskatchewan and he said just to let you know we do not have an office all our employees work out of their homes.  I thought interesting, my first thought was how does this look from a customers point of view that they work out of their houses as it looks like you are not established etc.  He quickly clarified that they use this fact to sell themselves more to customers as all his employees had worked for advertising companies with lavish office spaces and he felt that the client is paying for that space.  Read more...