For Valentine’s day my wife decided to take our two daughters to the Justin Bieber movie “Never Say Never”.  She asked me if I wanted to come and I said well it would not be my first choice but I would rather spend Valentine’s night with my family.  As I was watching the movie it outlined how he came to fame and how hard this young Canadian boy worked to get where he was, I thought this kid is getting a bad rap from a lot of people just because he is popular.  My opinion of him completely changed and I thought it was cute how all the girls in the theatre (including my two daughters) screamed when the movie was over.  Read more...

In 7 Rules for Landing Page Optimization by Jonathan Mendez he recommends:

“Tell your brand team to go to hell and throw your styleguide out the window. Red buttons can by themselves raise your conversion rate.”

We all want our call to action to stand out, but one colour does not fit all. I’ve always been in the school of thought that in order to make your call to action stand out, contrast is your best friend. This is best achieved by selecting a colour directly opposite to your websites main colour/s on a colour wheel. For example, on a Blue website, Orange stands out best. On a green website Red/Violet are your best bet.  Read more...

It’s that time of year again where hundreds of millions of people sit in front of their T.V’s and get subjected to three and a half hours of glorious football, and six to seven hours of product placement and over the top advertisements. Companies obviously pay an arm and a leg for T.V time that reaches a larger audience than any other televised event, and now more than ever they’re trying to stretch that $200,000 minute long commercial into further exposure…using online resources!  Read more...