Archive for October 2011

Items to do before you implement an online marketing plan?

Sunday, October 2nd, 2011
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Often we are approached by clients that are launching new products.  The mistake we see these companies make is they engage in online marketing plans before they have done their homework on the launch of this product.  Two items we like to see engaged before implementing an online marketing plan is market research and completing a full business plan.

The reason we like to see these two items completed before implementing an online marketing plan is to ensure we have reduced the elements that could negatively affect an online marketing strategy.  Online marketing is difficult enough without having unknowns about your brand or target market negatively affect the campaign.