It’s nothing new – people don’t like to be sold to. But in today’s world this fact becomes much more apparent, and much more important. The act of selling is something that is rarely enjoyable, for either the seller or the buyer. It’s simply an act that has been done for years to fulfill our various needs. In the online age, however, hard selling a product or service is a less than optimal tactic to gaining new business. Rather than being “sold to,” people nowadays prefer to find their solutions on their own. And this is the essence of inbound marketing. Positioning your business or brand to be FOUND when a potential customer has that burning need to buy or having a reputation/value that makes people seek you out in the first place are examples of this. In another age this was called “pull marketing.”
