Today, John is speaking about the importance of implementing Online Marketing tactics that have a direct benefit for your business’ bottom line, as opposed to tactics that simply are “hip” and popular at the moment.
Author Archive
Video Blog: Ensure the Value of Online Marketing Tactics
Friday, January 13th, 2012
Video Blog: Generation Y & Advertising
Thursday, November 17th, 2011
Here, I speak a little bit about the advertising that a member of Generation Y sees during the average day. Watch below:
15 places you can use QR codes
Thursday, November 10th, 2011
First of all a touch of information about QR codes for those that have not been exposed to them:
A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background.
15 places you can put your QR codes
- Business Cards
- Stickers
What is Yellow Pages Offering for Search Marketing Solutions?
Friday, October 28th, 2011
In order to compete in any industry it helps to know what your competition is offering in the marketplace. As everyone knows Yellow Pages has entered into the online marketing world as they have seen the demand for their printed book in rapid decline.
We have been approached by a number of prospects that have entered into agreements with Yellow Pages that were not happy with the return on investment. In talking to these prospects the scary part was they did not seem to have a good understanding of what Yellow Pages was offering them. If asked they would say that it is search engine optimization. Then I would ask them what terms they were trying to gain ranking for in Google and Yellow Pages could give them certain terms. I would run a ranking report and the prospect’s site and it was nowhere to be found in the natural (organic) search results.
Items to do before you implement an online marketing plan?
Sunday, October 2nd, 2011
Often we are approached by clients that are launching new products. The mistake we see these companies make is they engage in online marketing plans before they have done their homework on the launch of this product. Two items we like to see engaged before implementing an online marketing plan is market research and completing a full business plan.
The reason we like to see these two items completed before implementing an online marketing plan is to ensure we have reduced the elements that could negatively affect an online marketing strategy. Online marketing is difficult enough without having unknowns about your brand or target market negatively affect the campaign.
Is your Google Adwords campaign a donation to Google?
Monday, September 19th, 2011
I find it interesting when we talk to smaller clients and we discuss Google pay per click advertising and they say that they are running a campaign themselves. The next question always leads to budget and they say that they are spending $50 per month. My first thought is that Google is so smart to make their pay per click service so easy for companies to setup and appear to run themselves.
How do you hire new associates?
Thursday, September 15th, 2011
The normal method of hiring staff is to advertise for a position and wait for the resumes to roll in. This method does not make a whole lot of sense anymore. Anyone looking for a job should have a full resume on LinkedIn with all their information. A resume should not be necessary.
Feeding yourself good mind food.
Tuesday, September 13th, 2011
Have you ever thought about the food you are feeding your mind each day. Lets compare a couple of scenarios to illustrate a point. Let’s compare Mike and Steve’s weekend. Both are married and have 2 kids 8 and 10. Mike is not much a planner, he just likes to let the weekend go where it goes. He also loves to watch sports on TV. His Sunday’s are always spent in front of the TV from 12 noon until his kids go to bed. He also likes to watch horror movies when the kids go to bed. His kids spend most of their time wondering if they can have some of Daddy’s time between his TV shows.
Dog Hip Replacement
Monday, August 8th, 2011
In online marketing two common goals are to blog about something that will drive a lot of visitation and to offer content that is going to help people make decisions. I am going to give you a real life example of a topic I think will drive a lot of traffic and will help people make decisions.
Social Media and Sales Referrals
Thursday, August 4th, 2011
In this video, I speak to the opportunities available through social media such as LinkedIn and Twitter to increase referrals, and ultimately see real ROI from social media.
