In this video, I speak to the opportunities available through social media such as LinkedIn and Twitter to increase referrals, and ultimately see real ROI from social media.
Author Archive
Social Media and Sales Referrals
Thursday, August 4th, 2011
Social Media and Product Consumption and Development
Wednesday, July 27th, 2011
In my latest video blog I talk about the benefits of using social media to drive product consumption through social recommendation and guiding product development through social listening and feedback.
Social Media and The Phases of Online Marketing
Thursday, July 21st, 2011
In his latest video blog, John talks about the phases that Online Marketing has gone through since the 90s and how businesses responded to the changes that new online technology presented. John compares these trends to the next phase of Online Marketing that we are currently experiencing with Social Media Marketing.
Social Media and Change Adoption
Wednesday, July 13th, 2011
In this video blog John talks about the importance of change adoption within your organization and how social media can be used to differentiate your business from your competitors.
Every Agency Knows How to ‘Do’ Social Media…Right?
Friday, July 8th, 2011
With social media being so popular right now you have to be careful when you are choosing a supplier to assist you with social media marketing. I recently read a blog on this topic by Nichole Kelly and I wanted to comment on a few of her points.
“News Flash: Not everyone who says they understand or have used social media actually knows what they are talking about.”
Manitoba Bold
Wednesday, June 22nd, 2011
On May 25th we had the privilege of attending and live Tweeting the Winnipeg Chamber’s first Manitoba Bold event.
Why the Winnipeg NHL Team Should be Called the Winnipeg Jets
Wednesday, June 8th, 2011The Power of LinkedIn [Video Blog]
Friday, May 20th, 2011
In this video blog, John talks about an example of how he used LinkedIn (the social networking tool for business) in his sales process to turn a cold call in to a warm call.
How are you spending your 168 hours?
Wednesday, May 11th, 2011
Every week has a total of 168 hours. Have you ever analyzed what you spend your time doing for the hours in the week. Here is a look
- 40 = 8 hours of work per day
- 56 = 8 hours of sleep each night (more than most people need)
- 14 = 2 hours per day to eat
- 14 = 2 hours per day to spend with your kids/friends/family
- 21 = 3 hours of personal time to do whatever you want
- 7 = 1 hour per day commuting (driving in your car etc)
Training is not just for pro athletes
Wednesday, May 4th, 2011
I have been doing a fair bit of reading lately (actually listening to audio books) and one of the books I was listening to was asking the reader if you train to be great at what you do. Most people would look at you strange if you mentioned that to them. But if you think about it, whether you are a pro-athlete, a leading CEO, an artist or a scientist, if you are going to be truly great at your trade you have to train, you have to practice.
