We learn to treat the Google Docs software different than other software, when we don’t wait years for the next improvements to our applications. If you haven’t used a Google Docs application recently, you should find the interfaces much improved. I recently discovered how far the Google Docs presentations application has come — Ironically, Google Docs apps don’t seem to be named separately. Like the aspiration of other Google Docs applications, Google Presentations are Microsoft PowerPoint presentations on an attractive diet.
“Please move that box up so the page does not scroll.” The web designer then reaches for his canned “everyone will see this differently…” response. The term above the fold comes from print, where desktop publishers and editors can reliably determine priority placement for best content. The notion holds on the web: the designer needs to make the right impression above the scroll line. The problem is determining that point. And when you play it safe, cater to where you imagine it to be and leave some margin for error, you handcuff your design, and you’ll probably still get it wrong. 
Apparently Gloss is dead. Texture is here to rip up the corners, splash paint around, burn and char everything above the fold, and get iStocked up. 