You’ve maybe not yet heard of Augmented Reality, AR, but a simple YouTube search indicates an amazing new frontier everyone can appreciate. AR is best described as the layering of digital elements on to views of the real world, in real time. Honestly, this is not just nerd stuff.
Imagine standing on a street corner, panning the neighbourhood in front of you with your cell phone camera. At once you see your surroundings on the phone screen as usual, and additional information layered on top the live scene showing you real estate opportunities of the very building(s) you are pointing at. How? The software application on the phone uses the physical characteristics of the buildings observed as keys to fetch respective data on the units inside.
“Please move that box up so the page does not scroll.” The web designer then reaches for his canned “everyone will see this differently…” response. The term above the fold comes from print, where desktop publishers and editors can reliably determine priority placement for best content. The notion holds on the web: the designer needs to make the right impression above the scroll line. The problem is determining that point. And when you play it safe, cater to where you imagine it to be and leave some margin for error, you handcuff your design, and you’ll probably still get it wrong. 
Apparently Gloss is dead. Texture is here to rip up the corners, splash paint around, burn and char everything above the fold, and get iStocked up. 
