How important is growth in business? Just ask the stakeholders of Canadian based Research in Motion (RIM), creators of the Blackberry Smartphone. RIM’s share price has taken a monumental beating in the last month and one can safely contribute the hit to a lack of perceived growth potential rather than an actual lack of growth in the company. How does such a prestigious company take such a step back in consumer/shareholder perception?
In his latest video blog, Kevin talks about how building your website isn’t necessarily going to be a “Field of Dreams” exercise and how you can achieve a positive Return on Investment from your business website by accompanying it with a professional online marketing plan.
A great practice to incorporate in to your Google Analytics review is a monthly check of your top landing pages. A landing page is the first page a visitor to your website sees when they are referred to your site from different sources. For instance, someone who lands on your website from a search engine might land on a different page according to what keyword they used to find you. {Did you know that Search engines index pages of a website not an entire website?} The traffic sources section will tell you where visitors are coming from to each landing page.
Companies have spent huge portions of their marketing budgets and taken huge risks at times to create a campaign that will get people talking and have their brand remembered. Where T.V., radio and print advertising used to be the only mediums to broadcast a campaign and peak consumers interests, the internet is now playing a bigger role. Are online platforms used as part of the campaign’s image to look new age and up with the times? Or are companies trying to achieve more by leveraging what their campaigns accomplish in traditional mediums with their online resources?
It’s that time of year again where hundreds of millions of people sit in front of their T.V’s and get subjected to three and a half hours of glorious football, and six to seven hours of product placement and over the top advertisements. Companies obviously pay an arm and a leg for T.V time that reaches a larger audience than any other televised event, and now more than ever they’re trying to stretch that $200,000 minute long commercial into further exposure…using online resources!
I recently bumped into an old friend who shares my background in both formal and informal education. We both studied marketing at the Asper School of Business and spent half a decade together studying sales techniques on Polo Park’s chaotic floors. Our paths haven’t strayed too far as we’ve both taken on positions as sales and marketing professionals within the online product / service industry. We met last week and I was excited to learn what an opportunity my company has to help out my old friend. His company doesn’t have an online marketing plan!
People not only make purchases online, but conduct research to influence and dictate purchase decisions. If you have potential customers within your target market using the internet in this way, the goal is to have your company name, products and/or services in front of those potential customers.
It’s a rare moment in history when a professional athlete holds North America’s attention for six weeks of summer plus an hour long nationally televised special. When we see a basketball player garner attention like a presidential candidate it’s not a stretch to think Lebron James might have changed the way people view athletes. But can it change the way we view the owner and employee relationship?
Entrepreneurship is something I care so much about that when I decided to make it my second major in university, it totally changed my outlook on school. I started to love going to class, reading text books, and writing assignments, because everything we did centered around different businesses that all have their own story. It has been said that innovation and entrepreneurship are the fuel of an economy, and I feel they too fuel my passion for business.
“My company is growing” is a sentence that every person in business would like to be able to boast. If you’re not growing you’re dying right? Our question today is how does good marketing and advertising help a business grow, and keep it from dying?
Allow me to answer a question with a question. Does a good business owner have to spend money to make money? Well I suggest to you that the money a business owner spends must make money! Positive growth will always be achieved if a company constantly takes on positive projects, and if marketing projects in particular are giving positive return on investment; growth cannot be more evident. Good marketing increases incoming demand and we’re all chasing demand with our time and our money. Better marketing will mean less time spent chasing demand. The catch is that you must ensure the money spent is less than the money made. If a business can handle this increased demand, they can handle growth, save time and money and boast that they are growing.
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