“My company is growing” is a sentence that every person in business would like to be able to boast. If you’re not growing you’re dying right? Our question today is how does good marketing and advertising help a business grow, and keep it from dying?
Allow me to answer a question with a question. Does a good business owner have to spend money to make money? Well I suggest to you that the money a business owner spends must make money! Positive growth will always be achieved if a company constantly takes on positive projects, and if marketing projects in particular are giving positive return on investment; growth cannot be more evident. Good marketing increases incoming demand and we’re all chasing demand with our time and our money. Better marketing will mean less time spent chasing demand. The catch is that you must ensure the money spent is less than the money made. If a business can handle this increased demand, they can handle growth, save time and money and boast that they are growing.

I find it easy to be confident in the products and services I offer in the online marketing industry. A big reason for this confidence is the measuring tools that online resources provide to show consumers what their advertising dollars are accomplishing, or their return on investment.

Advertising mediums like print, T.V and radio have never, and will never be able to support their product offering like online marketing can. I’m sure a radio station can tell you how many people listen to their broadcasts, but can they tell you how many people were listening to your commercial? Can a T.V station tell what aspects of your commercial caught people’s eye? Print advertising can’t even tell you how many of your advertising dollars get thrown directly in the garbage before anyone ever has a chance to read them.  Read more...

Not everyone does online marketing? That’s not what I’ve been taught in marketing class, and communications class and every other business class that has groomed me for the world ahead. Students take today’s techniques for granted because we’re taught them in university like they’re common practices in every business. Imagine our surprise when we learn businesses must adapt to new techniques and may not have them incorporated into their strategies by the time our marketing professor plans them in a lecture.  Read more...