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5 Actionable Search Engine Optimization Tips You Should Start Today

Thursday, January 26th, 2012
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Search Engine Optimization, or SEO, is the process of making your website findable through search engine’s like Google and Bing. SEO is one of the best online marketing tactics available to businesses with an online presence. It can have a significantly higher Return On Investment (ROI), if done correctly, than other types of online marketing. It is a long-term process that depends on many factors and while there’s no guaranteed formula for page one success there are a few best-practices that can help improve your website in the eyes of the search engines. Here are 5 great tips you can implement in your SEO efforts today.  Read more...

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The New Democracy of Online Business: Social Votes and SEO

Wednesday, December 7th, 2011
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What is a democracy? It’s a system by which people (regular, normal, everyday people) determine who or what is best for fulfilling their wants and needs. It essentially boils down to a popularity contest. This is basically how online search engines (namely Google) work as well.

For a long time now, it has been common knowledge that the biggest factor in determining a website’s position in Google’s search pages is backlinks. A back link is a hypertext link that is found anywhere on the web that points directly to your website. The more links you have, the more popular and relevant your website is considered to be. And therefore the higher (in theory) it should rank in search engines.  Read more...

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SEO and the Google “Freshness” Update – Why it’s a Good Thing

Thursday, December 1st, 2011
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If you’re into Search Engine Optimization, you are probably already aware of all the uproar surrounding Google’s algorithm initiatives in 2011. This year has been a nightmare for certain website that were, let’s say, not the greatest in terms of unique, quality content. (For those unsure, content is essentially the stuff that visitors of your website can consume online – articles, videos, images, etc.) The latest algorithm updates, dubbed “Panda,” heavily penalized websites that had thin content, engaged in web spam and generally did not provide visitors with a good user experience.  Read more...

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