An exciting announcement today for us, as we are launching FXR Racing’s expansion into the International E-Commerce world. New sites such as FXRRacing.no will be focused in Scandinavian countries at first, with the site in question being FXR’s Norway site. Other sites being launched FXR Racing Sweden and FXR Racing Finland.

What makes these new e-commerce solutions especially exciting is their localization features. Translations of the FXR site into local languages, combined with product prices displayed in local currencies mean that FXR’s global e-commerce expansion will be highly accessible for the consumers it will reach out to.  Read more...

My October read was Thinking With Type by Ellen Lupton. This brief design handbook is an excellent addition to any student of typography which boasts itself as “A critical guide for designers, writers, editors, & students”. This quick read, which I read in a couple hours on a flight home from Honolulu, covered many of the same bases my college course on typography covered. More than just a crash course, Thinking With Type delivers the basics, history, and techniques required for effective typesetting. The book is separated into three distinct sections.  Read more...