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	<title>Online Marketing at Canada&#039;s Web Shop &#187; Online Marketing</title>
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	<link>http://www.thewebshop.ca/blog</link>
	<description>Web Shop team members chat about web design, development and marketing.</description>
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		<title>Black Dog Syndrome – A Valuable Marketing Lesson</title>
		<link>http://www.thewebshop.ca/blog/2012/01/black-dog-syndrome-%e2%80%93-a-valuable-marketing-lesson/</link>
		<comments>http://www.thewebshop.ca/blog/2012/01/black-dog-syndrome-%e2%80%93-a-valuable-marketing-lesson/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 19:57:19 +0000</pubDate>
		<dc:creator>Chance Hoggan</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Black Dog Syndrome]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Conversion Consulting]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3851</guid>
		<description><![CDATA[Marketing touches our lives from our first to last breath. We are bombarded with marketing messages 24/7 and virtually everything we own has a brand name or logo prominently displayed. A constant battle for front of mind awareness and market share is being fought by slick marketers with big budgets. Marketing influences and persuades, brands [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2012/01/black-dog-syndrome-%e2%80%93-a-valuable-marketing-lesson/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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		<title>5 Actionable Search Engine Optimization Tips You Should Start Today</title>
		<link>http://www.thewebshop.ca/blog/2012/01/5-actionable-search-engine-optimization-tips-you-should-start-today/</link>
		<comments>http://www.thewebshop.ca/blog/2012/01/5-actionable-search-engine-optimization-tips-you-should-start-today/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 19:25:21 +0000</pubDate>
		<dc:creator>Omar Zulfi</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google plus]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3818</guid>
		<description><![CDATA[Search Engine Optimization, or SEO, is the process of making your website findable through search engine&#8217;s like Google and Bing. SEO is one of the best online marketing tactics available to businesses with an online presence. It can have a significantly higher Return On Investment (ROI), if done correctly, than other types of online marketing. [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2012/01/5-actionable-search-engine-optimization-tips-you-should-start-today/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Plus: Impressed or Not, They Mean Business</title>
		<link>http://www.thewebshop.ca/blog/2012/01/google-plus-impressed-or-not-they-mean-business/</link>
		<comments>http://www.thewebshop.ca/blog/2012/01/google-plus-impressed-or-not-they-mean-business/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 21:04:09 +0000</pubDate>
		<dc:creator>Matthew Shepherd</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google plus]]></category>
		<category><![CDATA[search plus your world]]></category>
		<category><![CDATA[social media manitova]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3608</guid>
		<description><![CDATA[At our last Social Media Manitoba Tweetup we were lucky to have Susie Parker present to the group on the pros and cons of Google Plus. This lead to some great discussion and some surprisingly varied views on the service. Some of the group expressed feelings of being underwhelmed loving its potential but mourning its lack of  innovation; [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2012/01/google-plus-impressed-or-not-they-mean-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Video Blog: Ensure the Value of Online Marketing Tactics</title>
		<link>http://www.thewebshop.ca/blog/2012/01/video-blog-ensure-the-value-of-online-marketing-tactics/</link>
		<comments>http://www.thewebshop.ca/blog/2012/01/video-blog-ensure-the-value-of-online-marketing-tactics/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 20:53:52 +0000</pubDate>
		<dc:creator>John McDonald</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online marketing tactics]]></category>
		<category><![CDATA[video blog]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3783</guid>
		<description><![CDATA[Today, John is speaking about the importance of implementing Online Marketing tactics that have a direct benefit for your business&#8217; bottom line, as opposed to tactics that simply are &#8220;hip&#8221; and popular at the moment.]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2012/01/video-blog-ensure-the-value-of-online-marketing-tactics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>QDF ( Query Deserves Freshness ) Update</title>
		<link>http://www.thewebshop.ca/blog/2011/12/qdf-query-deserves-freshness-update/</link>
		<comments>http://www.thewebshop.ca/blog/2011/12/qdf-query-deserves-freshness-update/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 15:52:35 +0000</pubDate>
		<dc:creator>Chance Hoggan</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[QDF]]></category>
		<category><![CDATA[Query Deserves Freshness]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3693</guid>
		<description><![CDATA[A few months ago I wrote about Google’s QDF algorithm. QDF is an acronym for Query Deserves Freshness and it’s a method used by Google to provide fresh content in response to queries. When I first wrote about QDF around 17.5% of queries were affected, the latest update double that figure to 35%. At this [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Democracy of Online Business: Social Votes and SEO</title>
		<link>http://www.thewebshop.ca/blog/2011/12/the-new-democracy-of-online-business-social-votes-and-seo/</link>
		<comments>http://www.thewebshop.ca/blog/2011/12/the-new-democracy-of-online-business-social-votes-and-seo/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 20:16:02 +0000</pubDate>
		<dc:creator>Omar Zulfi</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3668</guid>
		<description><![CDATA[What is a democracy? It’s a system by which people (regular, normal, everyday people) determine who or what is best for fulfilling their wants and needs. It essentially boils down to a popularity contest. This is basically how online search engines (namely Google) work as well. But if there's one thing we can be sure of, it is that things will always change.]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/12/the-new-democracy-of-online-business-social-votes-and-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO and the Google &#8220;Freshness&#8221; Update &#8211; Why it&#8217;s a Good Thing</title>
		<link>http://www.thewebshop.ca/blog/2011/12/seo-and-the-google-freshness-update-why-its-a-good-thing/</link>
		<comments>http://www.thewebshop.ca/blog/2011/12/seo-and-the-google-freshness-update-why-its-a-good-thing/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 16:33:16 +0000</pubDate>
		<dc:creator>Omar Zulfi</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Caffine 2.0]]></category>
		<category><![CDATA[Freshness Update]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3653</guid>
		<description><![CDATA[If you're into Search Engine Optimization, you are probably already aware of all the uproar surrounding Google's algorithm initiatives in 2011. This year has been a nightmare for certain website that were, let's say, not the greatest in terms of unique, quality content. (For those unsure, content is essentially the stuff that visitors of your website can consume online - articles, videos, images, etc.) The latest algorithm updates, dubbed "Panda," heavily penalized websites that had thin content, engaged in web spam and generally did not provide visitors with a good user experience.]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/12/seo-and-the-google-freshness-update-why-its-a-good-thing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FXR Racing &#8211; International E-Commerce Stores Launch!</title>
		<link>http://www.thewebshop.ca/blog/2011/11/fxr-racing-international-e-commerce-stores-launch/</link>
		<comments>http://www.thewebshop.ca/blog/2011/11/fxr-racing-international-e-commerce-stores-launch/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 17:32:44 +0000</pubDate>
		<dc:creator>Danny Wood</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3661</guid>
		<description><![CDATA[An exciting announcement today for us, as we are launching FXR Racing’s expansion into the International E-Commerce world. New sites such as FXRRacing.no will be focused in Scandinavian countries at first, with the site in question being FXR’s Norway site. Other sites being launched FXR Racing Sweden and FXR Racing Finland. What makes these new [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/11/fxr-racing-international-e-commerce-stores-launch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Book Review: Thinking With Type by Ellen Lupton</title>
		<link>http://www.thewebshop.ca/blog/2011/11/book-review-thinking-with-type-by-ellen-lupton/</link>
		<comments>http://www.thewebshop.ca/blog/2011/11/book-review-thinking-with-type-by-ellen-lupton/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 14:00:13 +0000</pubDate>
		<dc:creator>Chris Savoie</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3572</guid>
		<description><![CDATA[My October read was Thinking With Type by Ellen Lupton. This brief design handbook is an excellent addition to any student of typography which boasts itself as “A critical guide for designers, writers, editors, &#38; students”. This quick read, which I read in a couple hours on a flight home from Honolulu, covered many of [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/11/book-review-thinking-with-type-by-ellen-lupton/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video Blog: Generation Y &amp; Advertising</title>
		<link>http://www.thewebshop.ca/blog/2011/11/video-blog-generation-y-advertising/</link>
		<comments>http://www.thewebshop.ca/blog/2011/11/video-blog-generation-y-advertising/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 19:49:44 +0000</pubDate>
		<dc:creator>John McDonald</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3602</guid>
		<description><![CDATA[Here, I speak a little bit about the advertising that a member of Generation Y sees during the average day. Watch below:]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/11/video-blog-generation-y-advertising/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Facebook’s Sub-Par Advertising Management Experience</title>
		<link>http://www.thewebshop.ca/blog/2011/11/facebook%e2%80%99s-sub-par-advertising-management-experience/</link>
		<comments>http://www.thewebshop.ca/blog/2011/11/facebook%e2%80%99s-sub-par-advertising-management-experience/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 22:53:14 +0000</pubDate>
		<dc:creator>Danny Wood</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Pay-per-Click]]></category>
		<category><![CDATA[Random Musings]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3609</guid>
		<description><![CDATA[As The Web Shop&#8217;s resident PPC ninja, I get to spend the majority of my Internet-Ad-Management time using Google AdWords&#8217; management interface to create and oversee the advertising I am responsible for on the internet. As such, I feel kind of spoiled: their interface is simple and powerful, and almost negates the need for using [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/11/facebook%e2%80%99s-sub-par-advertising-management-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I&#8217;m on the Wordstream Blog!</title>
		<link>http://www.thewebshop.ca/blog/2011/11/im-on-the-wordstream-blog/</link>
		<comments>http://www.thewebshop.ca/blog/2011/11/im-on-the-wordstream-blog/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 15:38:14 +0000</pubDate>
		<dc:creator>Danny Wood</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Pay-per-Click]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3606</guid>
		<description><![CDATA[A bit of shameless self promotion here; a recent interview I did with Wordstream Internet Marketing has been published to their blog. After receiving above average scores in their PPC Grader tool, I was asked to spill the beans a bit on my PPC success, so make sure to take a look! You can see [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/11/im-on-the-wordstream-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What About Customer Service?</title>
		<link>http://www.thewebshop.ca/blog/2011/11/what-about-customer-service/</link>
		<comments>http://www.thewebshop.ca/blog/2011/11/what-about-customer-service/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 15:46:25 +0000</pubDate>
		<dc:creator>Chance Hoggan</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3577</guid>
		<description><![CDATA[With so much of this blog turned over to the benefits of SEO and Marketing I thought it pertinent to mention good old customer service. There is no better way to retain customers long term than provide great customer service. When something goes wrong, and it will, it’s down to customer services to straighten things [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/11/what-about-customer-service/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>15 places you can use QR codes</title>
		<link>http://www.thewebshop.ca/blog/2011/11/15-places-you-can-use-qr-codes/</link>
		<comments>http://www.thewebshop.ca/blog/2011/11/15-places-you-can-use-qr-codes/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 21:10:17 +0000</pubDate>
		<dc:creator>John McDonald</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3561</guid>
		<description><![CDATA[First of all a touch of information about QR codes for those that have not been exposed to them: A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/11/15-places-you-can-use-qr-codes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>A class to take PHP shell scripting to the next level.</title>
		<link>http://www.thewebshop.ca/blog/2011/11/a-class-to-take-php-shell-scripting-to-the-next-level/</link>
		<comments>http://www.thewebshop.ca/blog/2011/11/a-class-to-take-php-shell-scripting-to-the-next-level/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 15:15:55 +0000</pubDate>
		<dc:creator>Jonathan Dart</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3344</guid>
		<description><![CDATA[Are you familiar with PHP? Do you find Bash shell scripting to be a special form of torture? If you answered yes to the previous questions then you are in for a treat. I&#8217;ve written a class to help make shell scripting in PHP much nicer. Here&#8217;s the list of features that were important enough [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/11/a-class-to-take-php-shell-scripting-to-the-next-level/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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