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Archive for the ‘Online Marketing’ Category

Facebook’s Sub-Par Advertising Management Experience

Wednesday, November 16th, 2011

As The Web Shop’s resident PPC ninja, I get to spend the majority of my Internet-Ad-Management time using Google AdWords’ management interface to create and oversee the advertising I am responsible for on the internet. As such, I feel kind of spoiled: their interface is simple and powerful, and almost negates the need for using a 3rd party campaign-management tool.

..And then there’s Facebook’s Advertising Management interface.

Don’t get me wrong in my intentions of writing this post. I don’t mean to say that advertising on Facebook is a bad thing, quite the contrary actually. Facebook presents a valuable and important opportunity for all Read more...

Tags: facebook, ppc
Posted in Online Marketing, Pay-per-Click, Random Musings | No Comments »

I’m on the Wordstream Blog!

Tuesday, November 15th, 2011

A bit of shameless self promotion here; a recent interview I did with Wordstream Internet Marketing has been published to their blog. After receiving above average scores in their PPC Grader tool, I was asked to spill the beans a bit on my PPC success, so make sure to take a look! You can see the interview here.

Posted in Announcements, Online Marketing, Pay-per-Click | No Comments »

What About Customer Service?

Monday, November 14th, 2011

With so much of this blog turned over to the benefits of SEO and Marketing I thought it pertinent to mention good old customer service. There is no better way to retain customers long term than provide great customer service. When something goes wrong, and it will, it’s down to customer services to straighten things out.

Through search, your customers can research, locate and buy your products online. Social Media allows them to comment on them or the level of service they received from you as a retailer or service provider. Customer Service strives to provide improved customer experience and after-sales support. Dissatisfied customers won’t hang around, and the merely satisfied are already looking for workarounds, alternatives and substitutes. Unless you can engender commitment and loyalty in your existing customers they could easily be lured away with a competitors offer. Read more...

Tags: Customer Service
Posted in Business, Sales and Marketing, Online Marketing, Search Engine Optimization | 1 Comment »

15 places you can use QR codes

Thursday, November 10th, 2011

First of all a touch of information about QR codes for those that have not been exposed to them:

A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background.

15 places you can put your QR codes

Business Cards
Stickers

A class to take PHP shell scripting to the next level.

Thursday, November 3rd, 2011

Are you familiar with PHP? Do you find Bash shell scripting to be a special form of torture? If you answered yes to the previous questions then you are in for a treat. I’ve written a class to help make shell scripting in PHP much nicer. Here’s the list of features that were important enough to me to bother including in the class:

Return Code Checking
Parameter Escaping
Streamed Output
Exceptions
Object Oriented
Fluent Interface

Let’s get right into some examples. Here’s basic command:

Cmd::create()
  ->setCmd('ls -l')
  ->exec();

Want to allow for a variety of return values?

b94382c6cca737e6ea1f05f2728617e9001 Read more...

Posted in Online Marketing | 1 Comment »

What is Yellow Pages Offering for Search Marketing Solutions?

Friday, October 28th, 2011

In order to compete in any industry it helps to know what your competition is offering in the marketplace. As everyone knows Yellow Pages has entered into the online marketing world as they have seen the demand for their printed book in rapid decline.

We have been approached by a number of prospects that have entered into agreements with Yellow Pages that were not happy with the return on investment. In talking to these prospects the scary part was they did not seem to have a good understanding of what Yellow Pages was offering them. If asked they would say that it is search engine optimization. Then I would ask them what terms they were trying to gain ranking for in Google and Yellow Pages could give them certain terms. I would run a ranking report and the prospect’s site and it was nowhere to be found in the natural (organic) search results. Read more...

Tags: pay per click, return on investment, ROI, search engine optimization, yellow pages
Posted in Online Marketing | 1 Comment »

Knowing Where to Start with your Google AdWords Campaign

Friday, October 21st, 2011

John recently wrote an interesting article entitled “Is your (AdWords) campaign a donation to Google?” that touched on the issue of making a relatively small investment into an AdWords campaign, and not giving it the proper attention (and spend) it requires to drive leads or sales for your business. Those of you who read John’s article and decided to ramp up your AdWords efforts have probably met with an issue that always presents itself when a PPC campaign is being “fixed”: where do I start? Read more...

Tags: adwords, cpc, google, ppc
Posted in Online Marketing, Pay-per-Click | No Comments »

Web Design, Search Engine Optimization and Beyond

Wednesday, October 19th, 2011

When you think about the services Search Engine Optimization companies offer, it is common to think only about search engine rankings. When you visit SEO sites, many talk exclusively about ranking in order to sell link packages. Don’t get me wrong, links are the unquestionable driver of search engine rankings. However, before you consider link building, forget about search engines for the moment and focus on your visitors needs instead. Read more...

Posted in Online Marketing, Search Engine Optimization | No Comments »

My Name Is Chance Hoggan, I am An Experienced SEO Consultant, Now Talk To Me

Wednesday, October 12th, 2011

If your website traffic isn’t great and online sales conversions are rare, investing in the services of a SEO consultant could be one of the most beneficial strategic decisions you ever make. Many businesses are now realizing the benefits of partnering with an experienced SEO Consultant. In the process their poorly performing websites have been transformed into valuable business assets that extend brand awareness amongst target consumers and generate significant sales revenues. Want to know what an experienced SEO consultant can do to help your business? Just pick up the phone and talk to me on (204) 889-1906. Read more...

Tags: experts, Online Marketing, search engine optimization, seo
Posted in Online Marketing, Search Engine Optimization | No Comments »