When you think about the services Search Engine Optimization companies offer, it is common to think only about search engine rankings. When you visit SEO sites, many talk exclusively about ranking in order to sell link packages. Don’t get me wrong, links are the unquestionable driver of search engine rankings. However, before you consider link building, forget about search engines for the moment and focus on your visitors needs instead.
If your website traffic isn’t great and online sales conversions are rare, investing in the services of a SEO consultant could be one of the most beneficial strategic decisions you ever make. Many businesses are now realizing the benefits of partnering with an experienced SEO Consultant. In the process their poorly performing websites have been transformed into valuable business assets that extend brand awareness amongst target consumers and generate significant sales revenues. Want to know what an experienced SEO consultant can do to help your business? Just pick up the phone and talk to me on (204) 889-1906.
If you think about your experiences on the internet, you might find that some of the more deeply engaging ones haven’t always depended exclusively on the content you’re consuming.
It’s an elusive concept, that in the world of web development we refer to as metadata. Loosely described, metadata is information and insight into data and how it moves around. Metadata might be the time you visited, how many pages you went to during your visit, what country you’re from or which links brought you to each page. It doesn’t focus on the “what” and “why” so much as the “who”, “where”, “when” and “how”. As web developers, we typically focus on using metadata to return marketing information about visitors or to improve how well web sites are described for search engines.
Have you ever found yourself searching Google.ca looking for information, a product, or a service but find yourself presented with information that is less relevant you because they are from websites outside of Canada? Google.ca is Google’s Canada specific search engine and it does its best to figure out where you are to make your searches geographically relevant, but at the same time it understands that sometimes the information you require will come from websites based outside of Canada too e.g. Wikipedia.
Keyword Research is an emergent process that stands out as the single most important step in developing content that answers the questions your customers are asking. As a bonus, Keyword Research significantly contributes in the development of intuitive site navigation and Information Architecture.
Conversion Optimization is also an emergent process tasked with increasing specific website goals such as improving lead generation, increasing sales or boosting opt-ins.
Analytics provide a means to track the success of our endeavour’s and check whether any Key Performance Indicators that have been set out are being achieved.
A great practice to incorporate in to your Google Analytics review is a monthly check of your top landing pages. A landing page is the first page a visitor to your website sees when they are referred to your site from different sources. For instance, someone who lands on your website from a search engine might land on a different page according to what keyword they used to find you. {Did you know that Search engines index pages of a website not an entire website?} The traffic sources section will tell you where visitors are coming from to each landing page.
In July 2004 a billboard appeared in the heart of Silicon Valley posing a complex mathematical problem. The billboard was completely anonymous and read: “{first 10-digit prime found in consecutive digits e}.com.” The answer was 7427466391.com which led the mathematically minded to a Web page posing another equation to solve. Solving the second equation would lead someone to a page on Google Labs which stated:
One thing we learned while building Google is that it’s easier to find what you’re looking for if it comes looking for you. What we’re looking for are the best engineers in the world. And here you are.
As you can imagine, we get many, many resumes every day, so we developed this little process to increase the signal-to-noise ratio.
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