In my latest video blog I talk about the benefits of using social media to drive product consumption through social recommendation and guiding product development through social listening and feedback.
Archive for the ‘Social Media’ Category
Social Media and Product Consumption and Development
Wednesday, July 27th, 2011
Social Media and The Phases of Online Marketing
Thursday, July 21st, 2011
In his latest video blog, John talks about the phases that Online Marketing has gone through since the 90s and how businesses responded to the changes that new online technology presented. John compares these trends to the next phase of Online Marketing that we are currently experiencing with Social Media Marketing.
Social Media and Change Adoption
Wednesday, July 13th, 2011
In this video blog John talks about the importance of change adoption within your organization and how social media can be used to differentiate your business from your competitors.
Every Agency Knows How to ‘Do’ Social Media…Right?
Friday, July 8th, 2011
With social media being so popular right now you have to be careful when you are choosing a supplier to assist you with social media marketing. I recently read a blog on this topic by Nichole Kelly and I wanted to comment on a few of her points.
“News Flash: Not everyone who says they understand or have used social media actually knows what they are talking about.”
The Power of LinkedIn [Video Blog]
Friday, May 20th, 2011
In this video blog, John talks about an example of how he used LinkedIn (the social networking tool for business) in his sales process to turn a cold call in to a warm call.
What we can learn about Social Media from Hockey
Wednesday, April 13th, 2011
It’s that time of year again when the top 16 teams in the NHL begin their playoff quest to become Stanley Cup Champions. With my beloved Vancouver Canucks in the running to take home this important trophy, I’ve noticed that there are a few tips that social media users can take away from hockey.
Make it a team effort.
No hockey team has ever been successful based on the strength of one player, and your social media presence will most-likely be the same. Clients and other users you interact with online appreciate seeing the human side of your business, so give as many people on your team as you can the chance to have a role in your social media presence.
Video Blog Production Primer
Wednesday, March 30th, 2011
You can start video blogging for a small investment. But to achieve a professional look and feel, you’ll need to experiment and observe certain fundamentals. Here are some tips for choosing the right equipment, and setting up a simple, well crafted shot.
Equipment
Camera: Any mid-range consumer HD camcorder will do. $1000 is more than you need to spend, unless you plan to shoot much more than video blogs. Cameras with some built-in flash memory are attractive for their simplicity, since you’re shooting relatively short scenes and usually moving the scenes to your computer immediately.
Social Media For Business – Lessons From Santa
Thursday, December 23rd, 2010
Santa, they say, has been around for at least 16 centuries; handing out gifts and good will to all. I think it’s a safe bet to assume Santa knows a thing or two about society and how to communicate a message. As a wise and worldly fellow, it would seem Santa is no stranger to social media either. Santa Claus has a Twitter account @santaclaus, a Facebook Fan Page and you can even track his progress courtesy of Norad. So what can Santa teach us about social media?
Facebook Page Photos Tab Disappeared
Wednesday, December 1st, 2010
As part of my work here at Web Shop I help create and manage a number of Facebook Pages for businesses looking to connect with their clients and fans. Facebook pages offer countless ways to customize your presence on Facebook through countless third party applications such as the FBML (Facebook Markup Language) application and also native applications such as the photos and videos applications. Functionality such as sharing, viewing and tagging photos on Facebook has become so easy, that I for one take it for granted, until today.
Organize Your Twitter Account With Twitter Lists
Thursday, October 28th, 2010
Twitter is both a great information gathering resource and effective communication tool, but it is easy to become overwhelmed with what the service puts in front of you. Many Twitter users enthusiastically follow other users early on, only to find that their timeline is now moving too fast and they can’t find the tweets and users that are really important to them. The solution for many is to unfollow Twitter users, and many go one step further and give up on the medium altogether. Twitter lists to the rescue, in October 2009 Twitter introduced the lists feature.
