As The Web Shop’s resident PPC ninja, I get to spend the majority of my Internet-Ad-Management time using Google AdWords’ management interface to create and oversee the advertising I am responsible for on the internet. As such, I feel kind of spoiled: their interface is simple and powerful, and almost negates the need for using a 3rd party campaign-management tool.
..And then there’s Facebook’s Advertising Management interface.
Don’t get me wrong in my intentions of writing this post. I don’t mean to say that advertising on Facebook is a bad thing, quite the contrary actually. Facebook presents a valuable and important opportunity for all
