Here, I speak a little bit about the advertising that a member of Generation Y sees during the average day. Watch below:
Archive for the ‘Business, Sales and Marketing’ Category
Video Blog: Generation Y & Advertising
Thursday, November 17th, 2011
What About Customer Service?
Monday, November 14th, 2011
With so much of this blog turned over to the benefits of SEO and Marketing I thought it pertinent to mention good old customer service. There is no better way to retain customers long term than provide great customer service. When something goes wrong, and it will, it’s down to customer services to straighten things out.
Through search, your customers can research, locate and buy your products online. Social Media allows them to comment on them or the level of service they received from you as a retailer or service provider. Customer Service strives to provide improved customer experience and after-sales support. Dissatisfied customers won’t hang around, and the merely satisfied are already looking for workarounds, alternatives and substitutes. Unless you can engender commitment and loyalty in your existing customers they could easily be lured away with a competitors offer.
How do you hire new associates?
Thursday, September 15th, 2011
The normal method of hiring staff is to advertise for a position and wait for the resumes to roll in. This method does not make a whole lot of sense anymore. Anyone looking for a job should have a full resume on LinkedIn with all their information. A resume should not be necessary.
Feeding yourself good mind food.
Tuesday, September 13th, 2011
Have you ever thought about the food you are feeding your mind each day. Lets compare a couple of scenarios to illustrate a point. Let’s compare Mike and Steve’s weekend. Both are married and have 2 kids 8 and 10. Mike is not much a planner, he just likes to let the weekend go where it goes. He also loves to watch sports on TV. His Sunday’s are always spent in front of the TV from 12 noon until his kids go to bed. He also likes to watch horror movies when the kids go to bed. His kids spend most of their time wondering if they can have some of Daddy’s time between his TV shows.
RIP to RIM?
Friday, September 2nd, 2011
How important is growth in business? Just ask the stakeholders of Canadian based Research in Motion (RIM), creators of the Blackberry Smartphone. RIM’s share price has taken a monumental beating in the last month and one can safely contribute the hit to a lack of perceived growth potential rather than an actual lack of growth in the company. How does such a prestigious company take such a step back in consumer/shareholder perception?
Social Media and The Phases of Online Marketing
Thursday, July 21st, 2011
In his latest video blog, John talks about the phases that Online Marketing has gone through since the 90s and how businesses responded to the changes that new online technology presented. John compares these trends to the next phase of Online Marketing that we are currently experiencing with Social Media Marketing.
Social Media and Change Adoption
Wednesday, July 13th, 2011
In this video blog John talks about the importance of change adoption within your organization and how social media can be used to differentiate your business from your competitors.
Manitoba Bold
Wednesday, June 22nd, 2011
On May 25th we had the privilege of attending and live Tweeting the Winnipeg Chamber’s first Manitoba Bold event.
Where “Get Your Business Online” Falls Short
Monday, May 30th, 2011
Approximately two months ago, the “Canada, Get Your Business Online” initiative was launched. Supported by big names such as Google, the aim of the initiative was pretty self-explanatory; getting Canadian businesses to build websites. According to Google, 100,000 Canadian small to medium sized businesses were/(are) not online, a sharp contrast to the 80% of Canadian consumers who are online.
Whereas this initiative was definitely a step in the right direction, it may not have been the most effective way to address the online disconnect between Canadian SMBs and consumers. For those unfamiliar with the initiative, it offered both free website creation through a templated “What you see is what you get” (WYSIWYG) website provider, and a year of free .ca domain registration, in addition to a few other perks.
Online Marketing Plan or Field of Dreams? [Video Blog]
Friday, May 27th, 2011
In his latest video blog, Kevin talks about how building your website isn’t necessarily going to be a “Field of Dreams” exercise and how you can achieve a positive Return on Investment from your business website by accompanying it with a professional online marketing plan.
