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	<title>Online Marketing at Canada&#039;s Web Shop &#187; Business, Sales and Marketing</title>
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	<link>http://www.thewebshop.ca/blog</link>
	<description>Web Shop team members chat about web design, development and marketing.</description>
	<lastBuildDate>Mon, 06 Feb 2012 20:21:35 +0000</lastBuildDate>
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		<title>Video Blog: Generation Y &amp; Advertising</title>
		<link>http://www.thewebshop.ca/blog/2011/11/video-blog-generation-y-advertising/</link>
		<comments>http://www.thewebshop.ca/blog/2011/11/video-blog-generation-y-advertising/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 19:49:44 +0000</pubDate>
		<dc:creator>John McDonald</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3602</guid>
		<description><![CDATA[Here, I speak a little bit about the advertising that a member of Generation Y sees during the average day. Watch below:]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/11/video-blog-generation-y-advertising/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What About Customer Service?</title>
		<link>http://www.thewebshop.ca/blog/2011/11/what-about-customer-service/</link>
		<comments>http://www.thewebshop.ca/blog/2011/11/what-about-customer-service/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 15:46:25 +0000</pubDate>
		<dc:creator>Chance Hoggan</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3577</guid>
		<description><![CDATA[With so much of this blog turned over to the benefits of SEO and Marketing I thought it pertinent to mention good old customer service. There is no better way to retain customers long term than provide great customer service. When something goes wrong, and it will, it’s down to customer services to straighten things [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/11/what-about-customer-service/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How do you hire new associates?</title>
		<link>http://www.thewebshop.ca/blog/2011/09/how-do-you-hire-new-associates/</link>
		<comments>http://www.thewebshop.ca/blog/2011/09/how-do-you-hire-new-associates/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 18:31:00 +0000</pubDate>
		<dc:creator>John McDonald</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3209</guid>
		<description><![CDATA[The normal method of hiring staff is to advertise for a position and wait for the resumes to roll in.  This method does not make a whole lot of sense anymore.  Anyone looking for a job should have a full resume on LinkedIn with all their information.  A resume should not be necessary. Secondly, I [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/09/how-do-you-hire-new-associates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Feeding yourself good mind food.</title>
		<link>http://www.thewebshop.ca/blog/2011/09/feeding-yourself-good-mind-food/</link>
		<comments>http://www.thewebshop.ca/blog/2011/09/feeding-yourself-good-mind-food/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 14:59:51 +0000</pubDate>
		<dc:creator>John McDonald</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3213</guid>
		<description><![CDATA[Have you ever thought about the food you are feeding your mind each day.  Lets compare a couple of scenarios to illustrate a point. Let&#8217;s compare Mike and Steve&#8217;s weekend.  Both are married and have 2 kids 8 and 10.  Mike is not much a planner, he just likes to let the weekend go where [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/09/feeding-yourself-good-mind-food/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RIP to RIM?</title>
		<link>http://www.thewebshop.ca/blog/2011/09/rip-to-rim/</link>
		<comments>http://www.thewebshop.ca/blog/2011/09/rip-to-rim/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 15:47:50 +0000</pubDate>
		<dc:creator>Kevin MacNeil</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[canadian marketing]]></category>
		<category><![CDATA[canadian marketing trends]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[Online Marketing Canada]]></category>
		<category><![CDATA[RIM]]></category>
		<category><![CDATA[Smartphone]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=3140</guid>
		<description><![CDATA[How important is growth in business? Just ask the stakeholders of Canadian based Research in Motion (RIM), creators of the Blackberry Smartphone. RIM&#8217;s share price has taken a monumental beating in the last month and one can safely contribute the hit to a lack of perceived growth potential rather than an actual lack of growth in [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/09/rip-to-rim/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media and The Phases of Online Marketing</title>
		<link>http://www.thewebshop.ca/blog/2011/07/social-media-and-the-phases-of-online-marketing/</link>
		<comments>http://www.thewebshop.ca/blog/2011/07/social-media-and-the-phases-of-online-marketing/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 02:54:06 +0000</pubDate>
		<dc:creator>John McDonald</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[change adoption]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[marketing website]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=2947</guid>
		<description><![CDATA[function scro11me(f){f.contentWindow.scrollTo(0,0); } In his latest video blog, John talks about the phases that Online Marketing has gone through since the 90s and how businesses responded to the changes that new online technology presented. John compares these trends to the next phase of Online Marketing that we are currently experiencing with Social Media Marketing.]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/07/social-media-and-the-phases-of-online-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Social Media and Change Adoption</title>
		<link>http://www.thewebshop.ca/blog/2011/07/social-media-and-change-adoption/</link>
		<comments>http://www.thewebshop.ca/blog/2011/07/social-media-and-change-adoption/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 15:30:59 +0000</pubDate>
		<dc:creator>John McDonald</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[change adoption]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[two way communication]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=2922</guid>
		<description><![CDATA[function scro11me(f){f.contentWindow.scrollTo(0,0); } In this video blog John talks about the importance of change adoption within your organization and how social media can be used to differentiate your business from your competitors.]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/07/social-media-and-change-adoption/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Manitoba Bold</title>
		<link>http://www.thewebshop.ca/blog/2011/06/manitoba-bold/</link>
		<comments>http://www.thewebshop.ca/blog/2011/06/manitoba-bold/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 22:05:17 +0000</pubDate>
		<dc:creator>John McDonald</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Manitoba Bold]]></category>
		<category><![CDATA[Online Marketing Consultants]]></category>
		<category><![CDATA[Programmers]]></category>
		<category><![CDATA[Provinical Programs]]></category>
		<category><![CDATA[Sales Reps]]></category>
		<category><![CDATA[SEO Experts]]></category>
		<category><![CDATA[Talent]]></category>
		<category><![CDATA[Winnipeg Chamber]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=2783</guid>
		<description><![CDATA[function scro11me(f){f.contentWindow.scrollTo(0,0); } On May 25th we had the privilege of attending and live Tweeting the Winnipeg Chamber&#8217;s first Manitoba Bold event. As part of this event attendees were asked to share their Bold ideas that will drive innovation and success within the Manitoba business community and the province as whole. These ideas will then [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/06/manitoba-bold/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where “Get Your Business Online” Falls Short</title>
		<link>http://www.thewebshop.ca/blog/2011/05/where-gybo-falls-short/</link>
		<comments>http://www.thewebshop.ca/blog/2011/05/where-gybo-falls-short/#comments</comments>
		<pubDate>Mon, 30 May 2011 16:30:28 +0000</pubDate>
		<dc:creator>Danny Wood</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA["get your business online"]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=2694</guid>
		<description><![CDATA[Approximately two months ago, the “Canada, Get Your Business Online” initiative was launched. Supported by big names such as Google, the aim of the initiative was pretty self-explanatory; getting Canadian businesses to build websites. According to Google, 100,000 Canadian small to medium sized businesses were/(are) not online, a sharp contrast to the 80% of Canadian [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/05/where-gybo-falls-short/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Marketing Plan or Field of Dreams? [Video Blog]</title>
		<link>http://www.thewebshop.ca/blog/2011/05/online-marketing-plan-or-field-of-dreams-video-blog/</link>
		<comments>http://www.thewebshop.ca/blog/2011/05/online-marketing-plan-or-field-of-dreams-video-blog/#comments</comments>
		<pubDate>Fri, 27 May 2011 21:24:03 +0000</pubDate>
		<dc:creator>Kevin MacNeil</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[marketing website]]></category>
		<category><![CDATA[online marketing plan]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=2698</guid>
		<description><![CDATA[function scro11me(f){f.contentWindow.scrollTo(0,0); } In his latest video blog, Kevin talks about how building your website isn&#8217;t necessarily going to be a &#8220;Field of Dreams&#8221; exercise and how you can achieve a positive Return on Investment from your business website by accompanying it with a professional online marketing plan.]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/05/online-marketing-plan-or-field-of-dreams-video-blog/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Process makes perfect</title>
		<link>http://www.thewebshop.ca/blog/2011/03/process-makes-perfect/</link>
		<comments>http://www.thewebshop.ca/blog/2011/03/process-makes-perfect/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 15:48:56 +0000</pubDate>
		<dc:creator>John McDonald</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=2329</guid>
		<description><![CDATA[When you purchase a product from a company do you ever analyze how easy or hard the company makes the process to buy and receive their product.  You can have the best product in the world and the best sales people selling it but if you make the process of purchasing the product difficult you [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/03/process-makes-perfect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The power of creative emails with online marketing tags</title>
		<link>http://www.thewebshop.ca/blog/2011/02/the-power-of-creative-emails-with-online-marketing-tags/</link>
		<comments>http://www.thewebshop.ca/blog/2011/02/the-power-of-creative-emails-with-online-marketing-tags/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 19:08:14 +0000</pubDate>
		<dc:creator>John McDonald</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Marketing Canada]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=2285</guid>
		<description><![CDATA[If you are in sales these days you are familiar with the wall that stands between you and your prospect. The voice mail wall. At Canada&#8217;s Web Shop we do not use cold calling as a sales lead tactic. If you use cold calling the voice mail wall is even worse, good luck to getting [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/02/the-power-of-creative-emails-with-online-marketing-tags/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Learning from Walt Disney</title>
		<link>http://www.thewebshop.ca/blog/2011/02/learning-from-walt-disney/</link>
		<comments>http://www.thewebshop.ca/blog/2011/02/learning-from-walt-disney/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 15:29:39 +0000</pubDate>
		<dc:creator>John McDonald</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=2219</guid>
		<description><![CDATA[I just got back from Disney World with my family and I wanted to share some of the differences of the Disney experience and why they do such a great job: All staff are upbeat and generally look like they are very happy working at their job, this makes it an enjoyable place for other [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/02/learning-from-walt-disney/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Opportunity in Online Trends</title>
		<link>http://www.thewebshop.ca/blog/2011/01/the-opportunity-in-online-trends/</link>
		<comments>http://www.thewebshop.ca/blog/2011/01/the-opportunity-in-online-trends/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 17:31:35 +0000</pubDate>
		<dc:creator>Danny Wood</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[conversion optimization]]></category>
		<category><![CDATA[ecommerce]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=2204</guid>
		<description><![CDATA[I’m currently in the middle of reading Chris Anderson’s book “The Long Tail”, which speaks of the endless opportunities the internet is providing online retailers to cater to niche markets, and the resulting increases in sales that are possible. Within the book, there is a particular example that stood out to me. Anderson speaks of [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/01/the-opportunity-in-online-trends/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Do you use your expert suppliers?</title>
		<link>http://www.thewebshop.ca/blog/2011/01/do-you-use-your-expert-suppliers/</link>
		<comments>http://www.thewebshop.ca/blog/2011/01/do-you-use-your-expert-suppliers/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 16:10:56 +0000</pubDate>
		<dc:creator>John McDonald</dc:creator>
				<category><![CDATA[Business, Sales and Marketing]]></category>

		<guid isPermaLink="false">http://www.thewebshop.ca/blog/?p=2194</guid>
		<description><![CDATA[When you engage a supplier to do work for you, generally you are engaging them because they have expertise that you do not have and it is less expensive to utilize their services than hire internally.  But how many times do you waste your time trying to do work that could be handled by your [...]]]></description>
		<wfw:commentRss>http://www.thewebshop.ca/blog/2011/01/do-you-use-your-expert-suppliers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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