Flash is a very misunderstood and misrepresented part of SEO. Designers and even developers tend to love it and SEOs try to avoid it like the plague. I tend to fall into the latter side of things (no big shocker since I’m an SEO) but I do believe that Flash can be utilized in a way that will have your entire web team singing Kumbaya in no time.
Like any conflict, it all comes down to compromise. Finding the happy medium.





“Please move that box up so the page does not scroll.” The web designer then reaches for his canned “everyone will see this differently…” response. The term above the fold comes from print, where desktop publishers and editors can reliably determine priority placement for best content. The notion holds on the web: the designer needs to make the right impression above the scroll line. The problem is determining that point. And when you play it safe, cater to where you imagine it to be and leave some margin for error, you handcuff your design, and you’ll probably still get it wrong. 
That’s why it is always a good idea to spell check your website before putting it online. Most word processors nowadays has built in spell-checker and when in doubt, always ask someone to proofread your site. Especially if you are selling cheap websites. It makes your visitors wonder if they will really get what they will pay for.


