The footer on your website is often the last thing your visitors are going to see. That also potentially makes it the last opportunity to keep users on your site. Often in the process of web design, a footer might be the last element to be addressed, and it’s often quite tempting to speed through it with common elements like a sitemap and copyright or legal information. While a sitemap makes sense, since it gives users the opportunity to learn how your site is organized, or give them a better idea of how to find what their looking for, it’s not very entertaining, or engaging. It might be a good practice to put less emphasis on a second navigation area for your site, and more emphasis on content the users came to your site to see in the first place.
