Posts Tagged ‘augmented reality’

Augmented Reality

Thursday, October 8th, 2009
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ar-baseball

You’ve maybe not yet heard of Augmented Reality, AR, but a simple YouTube search indicates an amazing new frontier everyone can appreciate. AR is best described as the layering of digital elements on to views of the real world, in real time. Honestly, this is not just nerd stuff.

Imagine standing on a street corner, panning the neighbourhood in front of you with your cell phone camera. At once you see your surroundings on the phone screen as usual, and additional information layered on top the live scene showing you real estate opportunities of the very building(s) you are pointing at. How? The software application on the phone uses the physical characteristics of the buildings observed as keys to fetch respective data on the units inside.