In his latest video blog, John talks about the phases that Online Marketing has gone through since the 90s and how businesses responded to the changes that new online technology presented. John compares these trends to the next phase of Online Marketing that we are currently experiencing with Social Media Marketing.
In this video blog John talks about the importance of change adoption within your organization and how social media can be used to differentiate your business from your competitors.
On May 25th we had the privilege of attending and live Tweeting the Winnipeg Chamber’s first Manitoba Bold event.
I recently bumped into an old friend who shares my background in both formal and informal education. We both studied marketing at the Asper School of Business and spent half a decade together studying sales techniques on Polo Park’s chaotic floors. Our paths haven’t strayed too far as we’ve both taken on positions as sales and marketing professionals within the online product / service industry. We met last week and I was excited to learn what an opportunity my company has to help out my old friend. His company doesn’t have an online marketing plan!
It’s a rare moment in history when a professional athlete holds North America’s attention for six weeks of summer plus an hour long nationally televised special. When we see a basketball player garner attention like a presidential candidate it’s not a stretch to think Lebron James might have changed the way people view athletes. But can it change the way we view the owner and employee relationship?
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