In his latest video blog, John talks about the phases that Online Marketing has gone through since the 90s and how businesses responded to the changes that new online technology presented. John compares these trends to the next phase of Online Marketing that we are currently experiencing with Social Media Marketing.
I’m currently in the middle of reading Chris Anderson’s book “The Long Tail”, which speaks of the endless opportunities the internet is providing online retailers to cater to niche markets, and the resulting increases in sales that are possible. Within the book, there is a particular example that stood out to me.
Anderson speaks of the example of two mountain-climbing books, one released in the 80’s and one just a few years ago. Although it did not originally see large sales, the book from the 80’s suddenly exploded following the successful release of the newer book. How could this have happened?
HST is coming to Ontario and British Columbia July 1, 2010. Are your e-commerce stores ready? There are implications for small business and online retailers. HST is not simply PST + GST. For the purpose of this article we’ll stick to what online retailers need to know for selling goods between provinces, i.e. if/when/how the taxes are collected and remitted.
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