Posts Tagged ‘facebook’

Google Plus: Impressed or Not, They Mean Business

Monday, January 16th, 2012
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At our last Social Media Manitoba Tweetup we were lucky to have Susie Parker present to the group on the pros and cons of Google Plus. This lead to some great discussion and some surprisingly varied views on the service. Some of the group expressed feelings of being underwhelmed loving its potential but mourning its lack of  innovation; they’ll never beat Facebook. Some feel the service isn’t intuitive and others just see it as another search engine tool primarily of interest to techs, geeks and Search Engine Optimization (SEO) folk.  Overall I was surprised at the lack of love for Google Plus, I know I fall squarely in to that tech/geek/SEO category, but I think Google Plus offers something positive to every kind of user and as events this we prove, we have only seen the tip of the iceberg. Why do I think this? Am I just a hopeless Google Fanboi?  Here’s my two cents on Google Plus:

Open Is Better

Tuesday, January 3rd, 2012
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In dealing with various technologies and services on the internet, one thing that my experiences as a developer have taught me is that open is better.  You can use this rubric for just about any online or IT concept, and you’ll find that in the long haul, you’ll be better served.  Whether it’s by using open software, hardware that communicates using standards or using a service that isn’t afraid of letting your data get away from them.  Examples are all around us and the majority of successful tech companies have banked on the quality and transparency of free software.  Even Microsoft and Apple have leveraged the quality of free and open – despite what their marketing departments might want you to think about it!  In the grand scheme of things, open solutions tend to be longer lived, easier to work with and overall cheaper.

The New Democracy of Online Business: Social Votes and SEO

Wednesday, December 7th, 2011
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What is a democracy? It’s a system by which people (regular, normal, everyday people) determine who or what is best for fulfilling their wants and needs. It essentially boils down to a popularity contest. This is basically how online search engines (namely Google) work as well.

For a long time now, it has been common knowledge that the biggest factor in determining a website’s position in Google’s search pages is backlinks. A back link is a hypertext link that is found anywhere on the web that points directly to your website. The more links you have, the more popular and relevant your website is considered to be. And therefore the higher (in theory) it should rank in search engines.

Facebook’s Sub-Par Advertising Management Experience

Wednesday, November 16th, 2011
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As The Web Shop’s resident PPC ninja, I get to spend the majority of my Internet-Ad-Management time using Google AdWords’ management interface to create and oversee the advertising I am responsible for on the internet. As such, I feel kind of spoiled: their interface is simple and powerful, and almost negates the need for using a 3rd party campaign-management tool.

..And then there’s Facebook’s Advertising Management interface.

Don’t get me wrong in my intentions of writing this post. I don’t mean to say that advertising on Facebook is a bad thing, quite the contrary actually. Facebook presents a valuable and important opportunity for all

The Importance in Who You’re Not Looking For

Friday, September 30th, 2011
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A common question I get asked by people who are unsure of whether or not they should go into social media, (or even online marketing,) is “why should I be present on social media or online marketing when, on average, only a small portion of people are even present there?” It’s a tough question to answer from a marketing perspective, but I feel like there is a side to social media, (and online marketing,) that most people don’t consider: avoiding people that you’re not looking for.

Every Agency Knows How to ‘Do’ Social Media…Right?

Friday, July 8th, 2011
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With social media being so popular right now you have to be careful when you are choosing a supplier to assist you with social media marketing.  I recently read a blog on this topic by Nichole Kelly and I wanted to comment on a few of her points.

“News Flash: Not everyone who says they understand or have used social media actually knows what they are talking about.”

Google Plus: A Soaring Success or A Crashing Wave?

Thursday, July 7th, 2011
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Google Plus BarThe web is once more awash with Google generated excitement and hype. From the first day that little black bar appeared at the top of our beloved Google search page we could all tell something big was coming. The sudden launch and invitation only access to the new features of Google Plus has prompted comparisons to the launch of Gmail and Google Wave, keyboard tapping fingers around the globe are crossed in the hope that this Google innovation will stand the test of time like the former rather than the latter. While many are still waiting for their invitations to Google Plus, for those that have had a chance to play around with its features the chatter is cautiously upbeat. I was one of the lucky ones to receive an invite on launch day and I have to say I’m optimistic.

Facebook Advertising and Demographics in Canada

Wednesday, May 13th, 2009
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Facebook is big huge in Canada. Just how big? As of today (May 13, 2009), there are more than 11,788,000 active members. This number has been growing exponentially significantly every month and is expected to double next year.

Below is the breakdown of member population by province:

  • Alberta - 1,496,580
  • British Columbia - 1,636,800
  • Manitoba - 384,580
  • New Brunswick - 399,200
  • Newfoundland - 154,220
  • Northwest Territories - 14,600
  • Nova Scotia - 430,040
  • Nunavut – 940
  • Ontario - 4,870,020
  • Prince Edward Island - 53,240
  • Quebec - 1,971,520
  • Saskatchewan - 351,780
  • Yukon - 24,480