Yesterday I had the pleasure of presenting to the attendees of the Advertising Association of Winnipeg Breakfast on the topic of Mobile Advertising a sub-topic of the fascinating field of Mobile Marketing. In this presentation (see below) I spoke about the increasing importance of Mobile Advertising with the explosive growth of mobile devices. According to Wikipedia, “In the twenty years from 1990 to 2010, worldwide mobile phone subscriptions grew from 12.4 million to over 4.6 billion.” Amazing growth and this doesn’t even consider the growth of other mobile devices like tablets such as the iPad and Blackberry playbook.
