Posts Tagged ‘google analytics’

Using Google-API-PHP-Client with Google Analytics Core Reporting

Thursday, December 22nd, 2011
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Google’s PHP client library for their GData API hasn’t received as much love as their client libraries for other languages. Despite the lack of high level service classes for Google Analytics’ Core Reporting API it is possible to work with it using google-api-php-client.

The below is a quick and dirty self contained example based on a Google+ example to get a report. Before you get started go to the API Console and enable access to the Analytics API and generate a client id, client secret, and to register your redirect uri.

Speak to the Right Target Through Landing Page Research

Tuesday, May 17th, 2011
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A great practice to incorporate in to your Google Analytics review is a monthly check of your top landing pages. A landing page is the first page a visitor to your website sees when they are referred to your site from different sources. For instance, someone who lands on your website from a search engine might land on a different page according to what keyword they used to find you. {Did you know that Search engines index pages of a website not an entire website?} The traffic sources section will tell you where visitors are coming from to each landing page.