Posts Tagged ‘google’
Thursday, January 26th, 2012
Search Engine Optimization, or SEO, is the process of making your website findable through search engine’s like Google and Bing. SEO is one of the best online marketing tactics available to businesses with an online presence. It can have a significantly higher Return On Investment (ROI), if done correctly, than other types of online marketing. It is a long-term process that depends on many factors and while there’s no guaranteed formula for page one success there are a few best-practices that can help improve your website in the eyes of the search engines. Here are 5 great tips you can implement in your SEO efforts today. Read more...
Tags: bing, blog, content, google, google plus, keywords, search engine, search engine optimization, seo, Tips
Posted in Online Marketing, Search Engine Optimization | No Comments »
Thursday, December 22nd, 2011
Google’s PHP client library for their GData API hasn’t received as much love as their client libraries for other languages. Despite the lack of high level service classes for Google Analytics’ Core Reporting API it is possible to work with it using google-api-php-client.
The below is a quick and dirty self contained example based on a Google+ example to get a report. Before you get started go to the API Console and enable access to the Analytics API and generate a client id, client secret, and to register your redirect uri. Read more...
Tags: google, google analytics, Google API
Posted in Web Development | 2 Comments »
Thursday, December 1st, 2011
If you’re into Search Engine Optimization, you are probably already aware of all the uproar surrounding Google’s algorithm initiatives in 2011. This year has been a nightmare for certain website that were, let’s say, not the greatest in terms of unique, quality content. (For those unsure, content is essentially the stuff that visitors of your website can consume online – articles, videos, images, etc.) The latest algorithm updates, dubbed “Panda,” heavily penalized websites that had thin content, engaged in web spam and generally did not provide visitors with a good user experience. Read more...
Tags: Caffine 2.0, Freshness Update, google, seo
Posted in Online Marketing, Search Engine Optimization | No Comments »
Friday, October 21st, 2011
John recently wrote an interesting article entitled “Is your (AdWords) campaign a donation to Google?” that touched on the issue of making a relatively small investment into an AdWords campaign, and not giving it the proper attention (and spend) it requires to drive leads or sales for your business. Those of you who read John’s article and decided to ramp up your AdWords efforts have probably met with an issue that always presents itself when a PPC campaign is being “fixed”: where do I start? Read more...
Tags: adwords, cpc, google, ppc
Posted in Online Marketing, Pay-per-Click | No Comments »
Friday, September 30th, 2011
A common question I get asked by people who are unsure of whether or not they should go into social media, (or even online marketing,) is “why should I be present on social media or online marketing when, on average, only a small portion of people are even present there?” It’s a tough question to answer from a marketing perspective, but I feel like there is a side to social media, (and online marketing,) that most people don’t consider: avoiding people that you’re not looking for. Read more...
Tags: facebook, google, negative keywords, pay per click, social media
Posted in Online Marketing, Pay-per-Click, Social Media | No Comments »
Friday, September 16th, 2011
Google’s home page, iGoogle, Google Docs, and other apps are offering users a new look recently, changing the day-to-day just slightly for millions of people. These are mostly cosmetic changes, the kind that could be missed. I first noticed the unlikely dark grey with orange accents and generous white padding this summer at the introduction of Google+. Google ran with it and we expected “Try the new look” prompts to move across its vast suite.
Read more...
Tags: design, google, Google Docs, layout, Web Design
Posted in Online Marketing, Web Design | 3 Comments »
Friday, September 9th, 2011
Have you ever found yourself searching Google.ca looking for information, a product, or a service but find yourself presented with information that is less relevant you because they are from websites outside of Canada? Google.ca is Google’s Canada specific search engine and it does its best to figure out where you are to make your searches geographically relevant, but at the same time it understands that sometimes the information you require will come from websites based outside of Canada too e.g. Wikipedia. Read more...
Tags: canada, google, ranking, Search, search engine optimization, Search Filters, Search Tools, seo
Posted in Online Marketing, Search Engine Optimization | No Comments »
Monday, May 30th, 2011
Approximately two months ago, the “Canada, Get Your Business Online” initiative was launched. Supported by big names such as Google, the aim of the initiative was pretty self-explanatory; getting Canadian businesses to build websites. According to Google, 100,000 Canadian small to medium sized businesses were/(are) not online, a sharp contrast to the 80% of Canadian consumers who are online.
Whereas this initiative was definitely a step in the right direction, it may not have been the most effective way to address the online disconnect between Canadian SMBs and consumers. For those unfamiliar with the initiative, it offered both free website creation through a templated “What you see is what you get” (WYSIWYG) website provider, and a year of free .ca domain registration, in addition to a few other perks. Read more...
Tags: "get your business online", e-commerce, google, Marketing, Online Marketing, websites
Posted in Business, Sales and Marketing, Online Marketing, Web Design | No Comments »
