In this video blog John talks about the importance of change adoption within your organization and how social media can be used to differentiate your business from your competitors.
Posts Tagged ‘Marketing’
Social Media and Change Adoption
Wednesday, July 13th, 2011
Are You Thinking About Christmas Marketing Yet?
Monday, June 27th, 2011
When I was very young, the excitement of Christmas started to build some five or six weeks prior to the big day. In early November the shop windows of local retailers would be transformed from the hum drum into glittering grottos. Soon after, street bunting would appear and Christmas lights would be raised along the length and breadth of Main Street. Things just didn’t look different, they sounded different too. Christmas carollers singing the likes of ‘God Rest You Weary Gentlemen’ and ‘Silent Night’, put the final perfecting touches to the transformation.
Where “Get Your Business Online” Falls Short
Monday, May 30th, 2011
Approximately two months ago, the “Canada, Get Your Business Online” initiative was launched. Supported by big names such as Google, the aim of the initiative was pretty self-explanatory; getting Canadian businesses to build websites. According to Google, 100,000 Canadian small to medium sized businesses were/(are) not online, a sharp contrast to the 80% of Canadian consumers who are online.
Whereas this initiative was definitely a step in the right direction, it may not have been the most effective way to address the online disconnect between Canadian SMBs and consumers. For those unfamiliar with the initiative, it offered both free website creation through a templated “What you see is what you get” (WYSIWYG) website provider, and a year of free .ca domain registration, in addition to a few other perks.
Great Gift Idea for Your Sales Department: A New Online Marketing Plan!
Tuesday, December 14th, 2010
I recently bumped into an old friend who shares my background in both formal and informal education. We both studied marketing at the Asper School of Business and spent half a decade together studying sales techniques on Polo Park’s chaotic floors. Our paths haven’t strayed too far as we’ve both taken on positions as sales and marketing professionals within the online product / service industry. We met last week and I was excited to learn what an opportunity my company has to help out my old friend. His company doesn’t have an online marketing plan!
The Value of Search Engines to the Traditional Marketer
Thursday, October 14th, 2010
People not only make purchases online, but conduct research to influence and dictate purchase decisions. If you have potential customers within your target market using the internet in this way, the goal is to have your company name, products and/or services in front of those potential customers.
