How important is growth in business? Just ask the stakeholders of Canadian based Research in Motion (RIM), creators of the Blackberry Smartphone. RIM’s share price has taken a monumental beating in the last month and one can safely contribute the hit to a lack of perceived growth potential rather than an actual lack of growth in the company. How does such a prestigious company take such a step back in consumer/shareholder perception?
If you are in sales these days you are familiar with the wall that stands between you and your prospect. The voice mail wall. At Canada’s Web Shop we do not use cold calling as a sales lead tactic. If you use cold calling the voice mail wall is even worse, good luck to getting through to the right people. We find that even once you get a prospect in the sales funnel it is difficult to get a hold of prospects.
One of the tactics that we use is creative emails that get prospects attention. Here are a few elements to these creative emails:
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