With social media being so popular right now you have to be careful when you are choosing a supplier to assist you with social media marketing. I recently read a blog on this topic by Nichole Kelly and I wanted to comment on a few of her points.
“News Flash: Not everyone who says they understand or have used social media actually knows what they are talking about.”
When I was very young, the excitement of Christmas started to build some five or six weeks prior to the big day. In early November the shop windows of local retailers would be transformed from the hum drum into glittering grottos. Soon after, street bunting would appear and Christmas lights would be raised along the length and breadth of Main Street. Things just didn’t look different, they sounded different too. Christmas carollers singing the likes of ‘God Rest You Weary Gentlemen’ and ‘Silent Night’, put the final perfecting touches to the transformation.
On May 25th we had the privilege of attending and live Tweeting the Winnipeg Chamber’s first Manitoba Bold event.
Approximately two months ago, the “Canada, Get Your Business Online” initiative was launched. Supported by big names such as Google, the aim of the initiative was pretty self-explanatory; getting Canadian businesses to build websites. According to Google, 100,000 Canadian small to medium sized businesses were/(are) not online, a sharp contrast to the 80% of Canadian consumers who are online.
Whereas this initiative was definitely a step in the right direction, it may not have been the most effective way to address the online disconnect between Canadian SMBs and consumers. For those unfamiliar with the initiative, it offered both free website creation through a templated “What you see is what you get” (WYSIWYG) website provider, and a year of free .ca domain registration, in addition to a few other perks.
In his latest video blog, Kevin talks about how building your website isn’t necessarily going to be a “Field of Dreams” exercise and how you can achieve a positive Return on Investment from your business website by accompanying it with a professional online marketing plan.
A great practice to incorporate in to your Google Analytics review is a monthly check of your top landing pages. A landing page is the first page a visitor to your website sees when they are referred to your site from different sources. For instance, someone who lands on your website from a search engine might land on a different page according to what keyword they used to find you. {Did you know that Search engines index pages of a website not an entire website?} The traffic sources section will tell you where visitors are coming from to each landing page.
Santa, they say, has been around for at least 16 centuries; handing out gifts and good will to all. I think it’s a safe bet to assume Santa knows a thing or two about society and how to communicate a message. As a wise and worldly fellow, it would seem Santa is no stranger to social media either. Santa Claus has a Twitter account @santaclaus, a Facebook Fan Page and you can even track his progress courtesy of Norad. So what can Santa teach us about social media?
I recently bumped into an old friend who shares my background in both formal and informal education. We both studied marketing at the Asper School of Business and spent half a decade together studying sales techniques on Polo Park’s chaotic floors. Our paths haven’t strayed too far as we’ve both taken on positions as sales and marketing professionals within the online product / service industry. We met last week and I was excited to learn what an opportunity my company has to help out my old friend. His company doesn’t have an online marketing plan!
People not only make purchases online, but conduct research to influence and dictate purchase decisions. If you have potential customers within your target market using the internet in this way, the goal is to have your company name, products and/or services in front of those potential customers.
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