In order to compete in any industry it helps to know what your competition is offering in the marketplace. As everyone knows Yellow Pages has entered into the online marketing world as they have seen the demand for their printed book in rapid decline.
We have been approached by a number of prospects that have entered into agreements with Yellow Pages that were not happy with the return on investment. In talking to these prospects the scary part was they did not seem to have a good understanding of what Yellow Pages was offering them. If asked they would say that it is search engine optimization. Then I would ask them what terms they were trying to gain ranking for in Google and Yellow Pages could give them certain terms. I would run a ranking report and the prospect’s site and it was nowhere to be found in the natural (organic) search results.
